In a little more than a year from now Europeans head to the polls to vote for a new EP. There is a danger that the voter turnout will fall once more after reaching a new low with 42.61 percent in 2014. One reason for the weak mobilisation is the weak presence of the EU in daily life and in particular on social media. In order to turn the tide and tap into the mobilization potentials of social networks, the EP should become more active online in the run-up to the 2019 elections. How could that be achieved? In this blog post Paul-Jasper Dittrich sketches out a possible “get-out-the-vote” online campaign of the EP for the upcoming elections that specifically targets young Europeans.
Paul-Jasper Dittrich is advisor at the Federal Ministry of Transport, Building and Urban Development, he formally worked for the Jacques Delors Centre.